Letter and Email Writing

In-Company Course Overview

E-mails and letters are a vital element in customer communication and internal communication. Written communication provides a permanent record and may ‘haunt’ the organisation later.  This course provides the essential skills needed in an interactive and stimulating way. Participants can focus on the real types of correspondence they are involved with and the language that works in their industry, with their customers.

Who Should Attend
Anyone involved in writing letters, e-mails or any customer correspondence.

Course Objectives

After attending this course, participants will have the ability to:

  • ‘tune in’ to readers to hit the right notes
  • choose effective formats for various purposes
  • identify the key elements to ensure the document is interesting
  • ensure their documents are understood
  • make their documents ‘easy to read.’

Course Outline

Introduction, aims, agenda
The role of letters and emails in internal/external relationships
When not to use written communication

Profiling the readership
Key factors in the profile of potential readers
The issue of important secondary readers
Preparing to impress

Structuring your writing
Different formats and structures
How to gain the attention of the reader
Putting forward benefits in written communication
Handling ‘complaints’

Ensuring your letter is interesting
Developing an effective personal style
Key factors in creating an interesting document
How to polish your document

Ensuring your letter is understood
‘Rules’ to reduce/remove potential misunderstandings
The difference between talking and writing on understanding

Ensuring readability of your letter
The structure of emails
How to improve readability
Asking for action

Personal Development Plan
Developing an individual action plan for implementation back in the workplace

To discuss how this management training course could help you improve team dynamics, leadership and group problem solving or to talk through your requirements, including tailoring this course to suit your exact needs, please contact:

Claudine McClean
T:  +44 (0)116 366 2991 
E: claudinem@structuredtraining.com